DTC Partner Integration¶
New to Gencove partnerships?
See Gencove for Partners for the product overview, pricing, and to get in touch with our partnerships team. This section is the technical companion for teams building the integration.
Overview¶
DTC (direct-to-consumer) partner integration lets consumer health platforms, testing companies, and digital health products add genetics to their own product, under their own brand, without building a genomics stack in-house. Partners integrate over the Gencove REST API to order kits, retrieve consumer-ready polygenic risk score (PRS) reports, and query variant-level data.
The underlying technology is low-pass whole genome sequencing (lpWGS) at 0.5x coverage, imputed to 70+ million variants. For polygenic conditions, PRS performance is equivalent to 30x whole genome sequencing at a fraction of the cost, which is what makes a genetic baseline affordable to offer to every member.
Integration paths¶
There are two ways to bring a member's genetics into your product. Most partners use both.
- New sequencing (kit). Trigger a kit order with a single API call. Gencove ships a buccal-swab kit directly to the member, sequences and imputes the sample, and notifies you when results are ready. See Kit Ordering.
- Existing genetic data (array upload). Members who already have 23andMe or Ancestry raw data can upload their file and run the same PRS and reporting pipeline; results in about 24 hours, no kit required. See Array Data Uploads.
Once a sample has results, surface them in your product either as a ready-made, Gencove-hosted report or as structured data you render yourself:
- Consumer Reports: mint short-lived presigned links to a consumer-friendly PRS report rendered on Gencove infrastructure (for example, inside a mobile WebView).
- Variant-level API Access: query 70+ million variants by rsID, position, or range as structured JSON, with no VCF download and no bioinformatics expertise required.
Guides in this section¶
| Guide | What it covers |
|---|---|
| Consumer Reports | Presigned links to a Gencove-hosted PRS report you can embed in your product. |
| Kit Ordering | Order sequencing kits via the API and track fulfillment; includes how to get your API key. |
| Array Data Uploads | Let members bring existing 23andMe / Ancestry data and run the same pipeline. |
| Variant-level API Access | Query member genotypes at the variant level as structured JSON. |
Getting started¶
- Request partner access and API credentials; see 'Get your API key'.
- Decide your integration path(s): kit ordering, array upload, or both.
- Choose how you surface results: Consumer Reports, the variant-level API, or both.
- Wire up notifications so your product knows when a sample's results are ready.
Questions about scope, pricing, or onboarding? Reach the partnerships team at partnerships@gencove.com or via gencove.com/partners.